Our Services
The passion lies in working with small businesses to help them succeed as well as understanding what they need to succeed. That’s where a virtual CFO delivers client value. Financial rigour is a key steppingstone to ultimate business success.
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Yes, Laura loves numbers, but she also loves technology, people, coffee and can-do attitudes. Common Cents not only enjoys the challenge of helping small enterprises go beyond sustainability to reach their business growth potential, Common Cents demands they roll up their sleeves and demonstrate solid commitment.
Meet Laura
For over 25 years, Laura has worked in the business finance and accountancy space. She’s worked in property development during her time at MAB and, yes, she’s worked for some big guns during her 7 year stint with Deloitte which covered family offices as well as large enterprises within different industries. She’s been the GM of Finance for James Richardson Corporation for 6 years – running all things finance and compliance for JR Duty Free across Australia and New Zealand.
And, yes, Laura is highly qualified; she has a Bachelor of Commerce, is a Chartered Accountant and a BAS Agent– as well as a few other things. All that’s well and good but, over the years, it was the growing realisation that high level, detailed, informed CFO-type support was out of reach for the small business sector that really got her goat up.
She started to advise some small organisations as a side hustle, loved it, they loved her. And just like that, Laura closed the door on corporate life and established Common Cents Advisory in late 2016. Like you when you set up your business, she was driven by a vision, a market gap and lots of blood, sweat and tears.
Laura is your CFO without all those expensive bells and whistles. A CFO as and when needed. A straight shooting CFO that demands performance from the client, that delivers, that works and celebrates with the client.
What we can do for you
Trusted by Growing Businesses
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Virtual CFO
All the financial and regulatory must-dos including:
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annual budgets
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cashflow forecasting
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financial modelling
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cloud accounting system integration and implementation
Board + Management Reporting including:
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custom dashboard
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operational KPIs
P&L analysis including:
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profit improvement
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business planning and forecasting
​ ….and more.
Business Advisory
Business process design and implementation is critical to your success. We are there to help you work through it.
We work with you to prioritise and understand when to make the right move – objective advice and counsel to help you make the big and the small decisions.
We are also experienced in merger and acquisition processes and critical due diligence.
